Paper Advocacy

NPTA's paper advocacy initiative serves the following purposes:

  • Act to unify the industry voice to advocate the use of print and paper
  • Pool current efforts and resources that promote print and paper advocacy and develop an effective method to share these materials with NPTA members and the general public

Read a message from past NPTA Chairman, Fred Kfoury, Jr.

A Clearinghouse of Research on Print Media Effectiveness - Tuesday, September 28, 2010

Covering all areas of print, including direct mail, magazines, custom publishing, newspapers, and more, Print in the Mix’s concise facts and top-line research summaries demonstrate print’s effectiveness and role in generating return on investment -- alone and working synergistically with other media to drive results.

 read more ...
The Print Council - Tuesday, September 28, 2010

On June 24th, The Print Council brought the sixth edition of its “Print Delivers” series to New York City in a “lunch and learn” program hosted by Sappi Fine Papers North America. The session, presented to more than 200 people at the Art Directors Club in midtown Manhattan, reiterated the Council’s message about the place of print in the marketing mix and its unique abilities to influence consumer behavior.

 read more ...