NPTA has partnered with InfoTrends to bring NPTA members a valuable report with insights into how the paper merchant channel is adapting in light of the changing dynamics such as market shifts, a weak economy, changes in buyer behaviors and competition. 

 

This comprehensive report provides you with paper merchants’ perspectives on a variety of topics including customer behavior, product selection and services. The resulting study includes more than 90 pages of survey data and analysis, historical data and analysis, profiles of paper merchants and merchant stores, and key findings and recommendations.

Key Findings

The key findings include increased efforts by merchants to remain competitive in a challenging economy by branching into new areas of business, such as ink and toner, packaging, and janitorial supplies in order to stay profitable, secure new customers and maintain a loyal base of customers in the current market.

 

Paper merchants are also looking to long-standing partners such as paper mills and vendors to help them identify resources for new products, for operating more efficiently to reduce costs and for training to adapt to a marketplace increasingly driven by digital printing.

Availability

The report can be purchased for $3,500 by clicking here.

 

NPTA Alliance members can access the Executive Summary and a discount code for 15% off the purchase price by logging in to the Members Only page.