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Print on Paper: It Just Works Better!

An Industry-Wide Program

All companies in the paper and graphic arts industry are welcome to use this NPTA Alliance program, its ads, materials, logos, etc., at NO charge. It is provided as a free service of the NPTA Alliance and its Print on Paper campaign.

You Know it Works Better!

Why not share that knowledge with others? We are sure you can site many examples where print on paper brings greater visibility, a bigger response, more return, or greater measurable results. Don’t keep it to yourself! Share what you know.

The purpose of this section of the NPTA Alliance web site is to bring you tools you can use in your business everyday. As a member of the paper and graphic arts industry, you can now tie into a larger effort: The Print on Paper: It Just Works Better! campaign.

The resources here are just the beginning. Let us know what you are doing with them, or creating your own, so we might share your ideas with others in the industry.

We encourage you to come back for more information as it develops. Stay tuned!

Deputy Postmaster General Speaks at First Print Advocacy Breakfast

The featured speaker at the Print Advocacy Breakfast held during the NPTA Convention was John Nolan, Deputy Postmaster General who discussed the importance of print and paper advocacy as it applies to the U.S. Postal Service. The event took place on Sunday, November 14th during the NPTA Convention in New Orleans. A transcript of his presentation is available here.

John M. Nolan was named the 17th Deputy Postmaster General of the U.S. Postal Service in February 2000. The second-highest ranking postal executive, Nolan reports directly to the Postmaster General and to the Postal Service Board of Governors, serving as one of the 11 members of the Board. As a member of the Board, Nolan participates on all matters except for voting on rate or classification adjustments, adjustments to the budget of the Postal Rate Commission, or the election of the Chairman of the Board.

Nolan, a 22-year postal veteran, has served in various positions from 1970 to 1989. He began with a three-year management internship at postal headquarters in Washington, DC. In 1973, he was named director, Support Operations, at the New York International Bulk Mail Center in Jersey City, NJ. He continued to serve in various positions of greater responsibility and, in 1981, was promoted to regional director of Customer Services for the Northeast Region. He shaped the direction of delivery and retail operations, and sales strategies in that Region.

In four years, the Region was recognized as the top sales performer in the country, resulting in Nolan’s receipt of a Postal Service Special Achievement Award for Sustained Performance. In 1985, Nolan was named General Manager and Postmaster for the New York Division, overseeing annual revenues of $1 billion, operating expenses of $900 million, 25,000 employees and an annual volume of 4.5 billion pieces of mail. As New York City Postmaster and General Manager of the New York Division, Nolan managed the world’s largest post office.

Nolan received an award for management excellence in 1986, the 1986-87 Postmaster General’s Award for Executive Achievement, and the Postal Service’s Partnership for Progress Award in Customer Service in 1988.

All companies in the paper industry are welcome to use the ads in the NPTA Alliance “Icing on the Cake” series, FREE of charge.

Click on the images for a preview. Click on the text links for hi-resolution samples from the program:

The Cake with the Icing
Campaign (Ad #1 PDF 9.70MB)
The Cake with the Icing
Campaign (Ad #2 PDF 9.77MB)
The Cake with the Icing
Campaign (Ad #3 PDF 10.1MB)
Campaign Logo (EPS Format)
Value of the Paper Merchant
Campaign (Ad #1 PDF 86KB)

Additional Resource Links

Life with Print campaign — Sappi Fine Papers

Print IT campaign — Printing Industries of America (PIA)

The Print Council — A Business Development Alliance


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