NPTA Releases Print Works! Publication to Educate and Inform Print Buyers
Tuesday, March 18, 2014
CHICAGO – NPTA, the association for the paper distribution channel,
is pleased to announce the debut of its new print publication, Print Works!
Print Works! is a
perfect-bound magazine that features well-balanced content, vibrant imagery,
and high-quality paper and ink finishes. Original editorial, as well as that
from credible third-party sources, effectively tells the positive story of
paper and print, showcases new techniques and technologies, and reinforces the
value of working with a paper merchant. It was developed for print buyers and
those that influence the purchasing of paper who are hungry for new ideas and
innovation for their multi-media marketing campaigns.
has taken a proactive approach to uniting paper merchants and their paper mill
partners to enhance the information and education available to our mutual
customers on a national level,” said Don
Clampitt, NPTA immediate past chairman and CEO, Clampitt Paper Co. “The response to this project has been overwhelmingly positive.”
More than 30,000 chief
marketing officers at the country's largest companies and ad agencies received
a copy of the inaugural issue of Print
Works! In addition, it will be hand-delivered to over 10,000 printers and
end-users by the sales force of the leading paper merchants. Finally, an
NPTA-customized issue will be distributed throughout 2014 at leading industry
NPTA merchant members sponsored regional issues of the publication
to feature their corporate brand and messaging.
request a copy of Print Works!, please email NPTA@goNPTA.com. For more information about NPTA, visit www.goNPTA.com.
About NPTA: The National Paper Trade Association, founded in 1903,
is the association for the $50-plus billion paper distribution channel. The
mission of NPTA is to actively support the success of member firms through the
delivery of networking, education, advocacy and industry trends focused on the
health of the paper distribution channel.