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How Life Unfolds
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The Paper & Packaging – How Life Unfolds™ Campaign 

From the manufacturers and importers of paper and paper-based packaging highlights the important role paper and packaging play in our lives, helping us accomplish our goals at home, at school and in the workplace. 

The Paper & Packaging – How Life Unfolds ™ campaign launched July 8 with a $20M investment in paid and earned media between July and December funding this cross-platform designed to show the decline in paper usage grow demand for packaging. 

The Paper & Packaging – How Life Unfolds ™ campaign, created by Cramer-Krasselt in Milwaukee, integrates traditional media including 30-second commercials, print advertising showcasing paper and packaging items that comprise milestones big and small, and a digital presence in banner ads, video and the campaign's information hub,

The program is financed by U.S manufacturers and importers from our industry sectors including printing and writing: Kraft packaging paper, container board and paperboard. 

To view the entire release, click here. To view the fact sheet, click here


What do you do when you miss a dad who's far away? See how Paper and Packaging help a little boy
and his father stay close. Let's unfold together:









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