NPTA is pleased to announce the debut of its new print publication, Print Works!, a perfect-bound magazine that features well-balanced content, vibrant imagery, and high-quality paper and ink finishes. Original editorial, as well as that from credible third-party sources, effectively demonstrates tells the positive story of paper and print, showcases new techniques and technologies, and reinforces the value of working with a paper merchant. It was developed for print buyers and those that influence the purchasing of paper who are hungry for new ideas and innovation for their multi-media marketing campaigns.
More than 30,000 chief marketing officers at the country's largest companies and ad agencies will receive a copy of the inaugural issue of Print Works! In addition, it will be hand-delivered to over 10,000 printers and end-users by the sales force of the leading paper merchants. Finally, an NPTA-customized issue will be distributed throughout 2016 at leading industry events.
Download the Value of Merchants PDF and use this page to help demonstrate the value of a paper merchant to customers and prospects!
Learn more about the benefits of Print Works!
2016 Media Opportunities
Print Works! reaches beyond the print industry to those most involved in selecting print as a communication medium. Over 35,000 Chief Marketing Officers and ad agency professionals in America's largest firms collectively represent unmatched purchasing power. Print Works! demonstrates the value, effectiveness and the sustainability of print. No other publication delivers the message to such a prestigious audience. Reach beyond the gatekeepers to the decision makers.
"NPTA has taken a proactive approach to uniting paper merchants and their paper mill partners to enhance the information and education available to our mutual customers on a national level."