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Four Pillars of the Sales Profession

The Four Pillars of the Sales Profession

February 28 - March 2, August 8-10, or October 31- November 2
Dayton, OH
Register Now!

Each seminar includes 2.5 days of training materials, a complete work binder, electronic course tools, all breaks and lunches during the seminar. Travel and lodging not included, but a special hotel rate 
($144.99) has been negotiated for you! All hotel and travel directions are included in the e-mail and attachment you will receive after you register. Space is limited to 50 attendees so register early! 


Pillar I - Personal Disciplines
Learn the 24 disciplines needed as a professional sales person. Taking personal
ownership of these will assure consistent actions and maximized results in your territory
or area of sales responsibility. Sales is an individual sport where you must employ
your own workout regimen and have a personal work ethic for brilliant performance and
continuous improvement! These sessions will inspire personal change and improved
time management.

Pillar II - Relationship Skills
People buy from people that they like and trust. This course will sharpen core
communication skills and drive home the importance of active listening! Highly engaging
sessions will help you build relationships and skillfully adapt to all types and styles of

Pillar III - Strategic Selling
Attendees will gain a clear understanding of the big picture and the full range of
responsibilities expected of sales professionals. Prospecting, account penetration,
follow-up, service, and CRM will all be addressed. We will focus on territory
management and implement formal strategic planning for key, major accounts.

Pillar IIII - Tactical Selling
Includes a full day, target account workshop where each person selects an actual
customer and will pre-plan for the next call with that customer. Using the workbinder,
discussion, and help from peers, managers and the trainer; each will complete a
written pre-call plan. Includes a high impact role-play session - recorded digitally and
professionally critiqued! We will also work on skillfully responding to objections and
negotiation ploys.


For more information, download the brochure

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