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How Life Unfolds
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The Paper & Packaging Board – How Life Unfolds™ Campaign 

The manufacturers and importers of paper and paper-based packaging highlight the important role paper and packaging play in our lives, helping us accomplish our goals at home, at school and in the workplace. 

The Paper & Packaging Board – How Life Unfolds™ campaign, created by Cramer-Krasselt in Milwaukee, launched in July 2015; it
 integrates traditional media including 30-second commercials, print advertising showcasing paper and packaging items that comprise milestones big and small, and a digital presence in banner ads, video and the campaign's information hub,

The campaign is financed by U.S manufacturers and importers from our industry sectors including printing and writing: Kraft packaging paper, container board and paperboard. 

 In July 2017, the Paper & Packaging Board released the State of the Campaign and 2016 Annual Report as well as the 2016 Campaign NumbersA preliminary analysis by Harry Kaiser, PhD of Cornell, has concluded that the advertising campaign has helped generate in excess of 500,000 tons of additional paper consumption in 2016.


Jeremy J. Nobel, M.D., M.P.H., explains the science behind how creative expression on paper can help heal minds and hearts.  Learn more about the power of putting pen to paper and meet five people who have harnessed its power to share their stories.   







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