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NPTA's Partner: Two Sides North America

Telling the positive story of paper is integral to the success of NPTA member firms and the paper industry.


As such, NPTA is a proud supporter of Two Sides North America, an initiative by companies from the graphics communication value chain (including representatives from forestry, pulp, paper, inks and chemicals, pre-press, press finishing, publishing and printing).

The mission of Two Sides North America. is to promote the responsible production and use of print and paper, and dispel common environmental misconceptions by providing users with verifiable information on why print and paper is an attractive, practical and sustainable communications medium.

NPTA's Board of Directors worked closely with Two Sides to launch the U.S. initiative in 2012. NPTA currently promotes Two Sides initiatives through its events and communication channels, and provides administrative support for the initiative in the U.S.

Two Sides North America focuses on these key benefits and activities:

  • Takes on an "aggressive advocacy" approach to rebut unsubstantiated environmental claims
  • Provides a robust website that includes a repository of safe and credible science-based facts
  • Develops customizable promotional materials (e.g. direct mail, newsletter, presentations) that demonstrate the effectiveness of paper and print as sustainable products
  • Offers a well-organized and wide-reaching umbrella organization that works in partnership with other global initiatives that promote paper and print

Review the Two Sides North America progress report.

To learn more about or join Two Sides North America, contact the NPTA staff at 800.355.6782. You may also contact Two Sides North America directly by e-mailing Phil Riebel.

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