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University of Innovative Distribution (UID)

University of Innovative Distribution 2021

Since 1994, the University of Innovative Distribution (UID) has provided education focused on the needs of wholesale distribution professionals and companies. With its concentrated three-day format, UID has helped increase the effectiveness of hundreds of employees. More information to come about the program and education.

Save the date for UID 2021, March 13-17, 2021 in Indianapolis.


Earn a certificate: Participants earn 30 of the 90 continuing education hours required to earn a Certificate in Innovative Distribution from Purdue University. Education brochure coming soon.


  • Four-days of intensive professional development
  • 40 half-day workshops addressing the unique needs of the wholesale-distribution industry
  • Top-notch, best in field, faculty
  • 600+ attendees focused on learning
  • Content presented at the foundational, intermediate and advanced level


Sales, Operations, Distribution, Marketing, Finance, Managers & Department Heads


This year, UID has made changes to the education program to ensure participants have all the information necessary to select the courses they feel will best meet both their needs and their interests. Courses are now grouped in one of six Education Tracks based on theme.

In addition, Instructors have assigned a Level of Complexity (LOC): Foundational, Intermediate or Advanced to their course.

Education Tracks:

  • Distribution Strategy: Covers specifically designed course topics tied directly to distribution including analytics, strategic pricing, and marketplace disruption. 
  • Leadership/Professional Development: Covers diverse topics including tactics to strategic leadership; drawing out talent in others; better communication; creating a safety culture; working smarter.
  • Management (Incl HR): Covers diverse topics including long-range planning; exploring best practices; building safe and collaborative work environments; process-redesign; goal setting; technology adoption; workforce recruitment; development and retention.
  • Marketing: Covers diverse topics including leveraging social media to drive traffic to your products and services; developing baselines and calculating inbound marketing ROI; defining key performance indicators; auditing content; staying ahead of industry trends.
  • Operations: Covers diverse topics including supply chain, warehouse and asset management; remaining profitable in a competitive market; effective branch operations; inventory replenishment. 
  • Sales: Covers diverse topics including strategies to increase sales performance; maintaining strong client relationships; sales team leadership; negotiation skills; defining and delivering value-added services.

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