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How Life Unfolds
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The Paper & Packaging – How Life Unfolds™ Campaign 

From the manufacturers and importers of paper and paper-based packaging highlights the important role paper and packaging play in our lives, helping us accomplish our goals at home, at school and in the workplace. 

The Paper & Packaging – How Life Unfolds ™ campaign launched July 8 with a $20M investment in paid and earned media between July and December funding this cross-platform designed to show the decline in paper usage grow demand for packaging. 

The Paper & Packaging – How Life Unfolds ™ campaign, created by Cramer-Krasselt in Milwaukee, integrates traditional media including 30-second commercials, print advertising showcasing paper and packaging items that comprise milestones big and small, and a digital presence in banner ads, video and the campaign's information hub,

The program is financed by U.S manufacturers and importers from our industry sectors including printing and writing: Kraft packaging paper, container board and paperboard. 

To view the entire release, click here. To view the fact sheet, click here


Jeremy J. Nobel, M.D., M.P.H., explains the science behind how creative expression on paper can help heal minds and hearts.  Learn more about the power of putting pen to paper and meet five people who have harnessed its power to share their stories.   







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